Campaign Effectiveness/Costs
So... how effective are these campaigns, and what are the costs per applicant?
Over the last 2 years CastaBlasta campaigns have had an average open rate of over 50% and a clickthrough rate of 30%
The stats below are based on campaigns (sent at the start or during a casting), and cover a broad range of productions from the most popular reality shows (Block/MasterChef/etc) to the more obscure and difficult to cast shows (You can't ask that/Catalyst/etc).
Campaign emails sent, opened and actioned
26
Invite Campaigns Sent
(over 2 years)
26
60,905
Emails sent
(number of actual recipients/emails sent)
60,905
51.05%
/
31,092
Email Opens
(applicants who opened emails)
51.05%
/
31,092
30.51%
/
9,485
Engagement
(applicants registered)
30.51%
/
9,485
Average cost to attract and register applicants (based on all production types. Actual costs will vary depending on casting needs - popular categories will be lower, while more obscure may be higher)
0.14c
Cost to contact
(Cost per applicant to send email)
0.14c
0.27c
Cost to open
(Cost per applicant to open email)
0.27c
0.80c
Registered applicant
(Cost to register new applicant)
0.80c